B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4%
4% -- average landing page conversion rate for Landing pages (2022)
The average conversion rate for landing pages in 2022 was around 4%.
- Stated as an approximate value ('around 4%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
atomicsmash.co.uk
Primary
Tier C
https://www.atomicsmash.co.uk/blog/get-started-with-conversion-optimisation/ ↗
Source Article
How to get started with conversion optimisation
Original Research
atomicsmash.co.uk
· Original study ↗
Methodology
Article states 'around 4%' for 2022; no original source named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 4% | |
| 2026 | 7.12% | +78.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Landing pages: 4% average landing page conversion rate. Source: atomicsmash.co.uk (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-landing-page-conversion-rate-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-landing-page-conversion-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- average landing page conversion rate for Landing pages<br><small>Source: atomicsmash.co.uk (2022) · <a href="https://lighthousedata.io/data/average-landing-page-conversion-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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