B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$998
$998 -- average holiday gift spend for American consumers (2022)
American consumers spend an average of $997.73 on gifts and holiday items each Christmas.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$998
Unit
Currency Usd
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Retail Federation
Primary
Tier B
https://www.bankmarketingcenter.com/blog/post/2022/11/01/this-holiday-market-your-goodwill ↗
Source Article
This holiday, market your goodwill.
This holiday, market your goodwill.
‘Tis the season, isn’t it? So, what does this holiday season hold for consumers? From here, it seems like there’s a perfect holiday season storm brewing… that is, not a lot of comfort and joy. I consider myself an optimist, but this holiday is going to present a c…
Original Research
National Retail Federation
· Original study ↗
Methodology
NRF data cited by National Retail Federation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
American consumers: $998 average holiday gift spend. Source: National Retail Federation (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-christmas-spend-997-73
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<blockquote cite="https://lighthousedata.io/data/avg-christmas-spend-997-73" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$998</strong> -- average holiday gift spend for American consumers<br><small>Source: National Retail Federation (2022) · <a href="https://lighthousedata.io/data/avg-christmas-spend-997-73" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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