B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$776
$776 -- average holiday gift spend for US holiday shoppers (2026)
Holiday shoppers plan to spend an average of $776 on gifts during the holiday season.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$776
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NerdWallet
Primary
Tier B
https://www.billshark.com/blogs/outsmart-other-holiday-shoppers-with-these-3-saving-strategies ↗
Source Article
Outsmart the Crowds: 3 Holiday Shopping Tips to Save
Original Research
NerdWallet
· Original study ↗
Methodology
NerdWallet survey conducted by The Harris Poll
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US holiday shoppers: $776 average holiday gift spend. Source: NerdWallet (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/holiday-gift-spend-776
HTML Embed
<blockquote cite="https://lighthousedata.io/data/holiday-gift-spend-776" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$776</strong> -- average holiday gift spend for US holiday shoppers<br><small>Source: NerdWallet (2026) · <a href="https://lighthousedata.io/data/holiday-gift-spend-776" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.