B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$1,849
$1,849 -- average back to school spend for US consumers (2021)
On average, consumers spend $1,849 on back-to-college and back-to-school shopping combined.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1,849
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Retail Federation
Primary
Tier B
https://adquick.com/blog/10-tips-for-back-to-school/ ↗
Source Article
How To Capture Your Fair Share of the $101.6B Back-to-School Consumer Spending Season
How To Capture Your Fair Share of the $101.6B Back-to-School Spending Season
We may still be in the peak of the summer season, but now is the time to start planning your back-to-school and back-to-college marketing campaigns. 68% of families surveyed by the NRF say they start shopping at least three…
Original Research
National Retail Federation
· Original study ↗
Methodology
NRF data; college $1,059, school $790
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: $1,849 average back to school spend. Source: National Retail Federation (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-back-to-college-school-spend-2021
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<blockquote cite="https://lighthousedata.io/data/avg-back-to-college-school-spend-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,849</strong> -- average back to school spend for US consumers<br><small>Source: National Retail Federation (2021) · <a href="https://lighthousedata.io/data/avg-back-to-college-school-spend-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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