B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$849
$849 -- average back to school spend for K-12 students (2021)
According to the National Retail Federation, K-12 learners spent an average of $848.90 on school items in 2021 ($59 more than in 2020).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$849
Unit
Currency Usd
Data Vintage
2021
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Retail Federation
Primary
Tier C
https://digitalretailpartners.com/journal/ecommerce-tips-prepare-for-back-to-school-season ↗
Source Article
eCommerce Tips: Prepare For Back-To-School Season — DRP | Digital Retail Partners
eCommerce Tips: Prepare For Back-To-School Season
Back-to-school season is an opportune time for eCommerce businesses to strategize and re-evaluate their online consumer journey. With summer coming to an end, parents look forward to taking advantage of back-to-school sales, from Amazon Prime to Targ…
Original Research
National Retail Federation
· Original study ↗
Methodology
NRF back-to-school spending survey, as cited by Digital Retail Partners
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
K-12 students: $849 average back to school spend. Source: National Retail Federation (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/k12-back-to-school-spend-2021
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<blockquote cite="https://lighthousedata.io/data/k12-back-to-school-spend-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$849</strong> -- average back to school spend for K-12 students<br><small>Source: National Retail Federation (2021) · <a href="https://lighthousedata.io/data/k12-back-to-school-spend-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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