B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- rfp win rate for RFP proposal teams (all industries) (2025)
The overall average RFP win rate across industries was 45% based on 2025 reporting data.
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Lighthouse Research Team
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Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Pifini
Primary
Tier A
https://pifini.ai/feeds/blog/platform-analytics-rfp-win-rates ↗
Source Article
RFP Win Rate Statistics 2026: Benchmarks & Analytics
Introduction
Every year, trillions of dollars change hands through formal RFP processes, yet most sales and proposal teams operate in the dark, unsure whether their 40% win rate is competitive, whether their 30-hour response time is dragging them down, or whether the investment they're making in con…
Also cited by
2026-09-17
2026-09-18
Original Research
Pifini
· Original study ↗
Methodology
Most recent full-year data (2025 reporting period); up from 43% in 2024.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
RFP proposal teams (all industries): 45% rfp win rate. Source: Pifini (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-rfp-win-rate-2025
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<blockquote cite="https://lighthousedata.io/data/average-rfp-win-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- rfp win rate for RFP proposal teams (all industries)<br><small>Source: Pifini (2025) · <a href="https://lighthousedata.io/data/average-rfp-win-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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