B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
10%
10% -- rfp win rate for Advertising and marketing agencies responding to RFPs (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Christian Banach (via Parakeeto Agency Profitability Podcast)
Primary
Tier B
https://parakeeto.com/blog/breaking-down-the-cost-of-new-business-development-with-christian-banach-… ↗
Source Article
Christian Banach, New Business Development, Parakeeto, #APP
Welcome back! This week, we discuss how agencies are using outbound business development to rebound and/or accelerate their growth.
About Christian Banach…
Christian Banach is a business development and growth consultancy company that helps advertising and marketing agencies land 6/7-figure opportun…
Original Research
Christian Banach (via Parakeeto Agency Profitability Podcast)
· Original study ↗
Methodology
Consultant cites typical win rates of 10–30% when ~20 agencies compete for one RFP; midpoint of the three cited values used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Advertising and marketing agencies responding to RFPs: 10% rfp win rate. Source: Christian Banach (via Parakeeto Agency Profitability Podcast) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agency-rfp-win-rate
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<blockquote cite="https://lighthousedata.io/data/agency-rfp-win-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- rfp win rate for Advertising and marketing agencies responding to RFPs<br><small>Source: Christian Banach (via Parakeeto Agency Profitability Podcast) (2025) · <a href="https://lighthousedata.io/data/agency-rfp-win-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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