B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

2.1%

2.1% -- average email click through rate for across industries (2024)

Name: Average Email Click Through Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-10

2024 · Get Response

According to a Get Response study, the average email click-through rate across industries is approximately 2.1%.

Approximated value (~2.1%)

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Attribution: Get Response View source

Lighthouse Research Team

Last verified: 2026-08-10 · How we verify data →

Source verified Evidence graded

Value

2.1%

Unit

Percentage

Data Vintage

2024

Entity

across industries

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

Get Response Primary Tier C

https://www.beehiiv.com/blog/improve-email-click-through-rates ↗

Confidence: 47/100 Vintage: 2024 Channel: Common Crawl

Source Article

Email Click-Through Rates (10 Most Powerful Tactics) | beehiiv Blog

- Home - Posts - Email Click-Through Rates (10 Most Powerful Tactics) Email Click-Through Rates (10 Most Powerful Tactics) Proven Strategies To Improve Your Click-through Rates Have you ever felt like a detective trying to unravel the mystery behind your email campaign's performance? Understanding e…

Also cited by

forbes.com https://www.forbes.com/

2026-08-22

Original Research

Get Response · Original study ↗

Methodology

According to a Get Response study

Segmentation

Industrymarketing

Cite this stat

Plain Text

across industries: 2.1% average email click through rate. Source: Get Response (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-email-ctr

HTML Embed

<blockquote cite="https://lighthousedata.io/data/average-email-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.1%</strong> -- average email click through rate for across industries<br><small>Source: Get Response (2024) · <a href="https://lighthousedata.io/data/average-email-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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