B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2%
2% -- average email click through rate for email marketing (2019)
Over the past four years leading up to 2019, the average email click-through rate has stagnated at around 2%.
- Stagnated over the past four years
- Stated as 'around 2%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Source
Smart Insights
Primary
Tier B
https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-e… ↗
Source Article
Shush – Listen for customer signals with event-based marketing & service
Introduction
The concept of event-based marketing is simple and not particularly new. Every day, real people exhibit specific behaviors and experience important moments – the result of choices, the onslaught of time, and changes in the environment. Yet many marketers aren’t listening for these signa…
Original Research
Smart Insights
· Original study ↗
Methodology
Source: Smart Insights
Methodology documented
Segmentation
Industryemail_marketing
RoleAll marketers
Channelemail
Cite this stat
Plain Text
email marketing: 2% average email click through rate. Source: Smart Insights (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-email-click-thru-rate-stagnation
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<blockquote cite="https://lighthousedata.io/data/average-email-click-thru-rate-stagnation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- average email click through rate for email marketing<br><small>Source: Smart Insights (2019) · <a href="https://lighthousedata.io/data/average-email-click-thru-rate-stagnation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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