B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
1%
1% -- email click through rate for Regular email campaigns (stated average benchmark) (2024)
The stated average click rate for regular email campaigns is around 1%.
- Anecdotal benchmark cited by interviewee without specific underlying data source
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sift Lab
Primary
Tier B
https://www.siftlab.com/success-story-vinoteket ↗
Source Article
Increased sales and improved profitability with the help of AI
We had the opportunity to sit down with Kristian Kull, the Marketing and Sales Manager of Vinoteket, where we discussed wine and e-commerce. Kristian shares his extensive experience at Vinoteket and how they have transitioned from being an “analog” company to becoming a pure e-commerce entity with a…
Original Research
Sift Lab
· Original study ↗
Methodology
Benchmark cited anecdotally by the interviewee ('average for regular emails'); no named underlying study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Regular email campaigns (stated average benchmark): 1% email click through rate. Source: Sift Lab (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-email-click-rate-1-percent
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<blockquote cite="https://lighthousedata.io/data/average-email-click-rate-1-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- email click through rate for Regular email campaigns (stated average benchmark)<br><small>Source: Sift Lab (2024) · <a href="https://lighthousedata.io/data/average-email-click-rate-1-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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