B
Evidence Grade B
Safe to Cite
Current
7.04%
7.04% -- conversion rate for Google Ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.04%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
80
Sources (3)
WordStream
Primary
Tier A
https://www.wordstream.com/blog/ws/2017/07/11/google-ads-conversion-rates ↗
Source Article
Retail App Benchmarks H1 2018
Retail App Benchmarks H1 2018
Retail App Benchmarks H1 2018
Benchmarks for Retail & eCommerce apps for H1 2018.
Wondering how your app is performing against others in your industry? Look no further! In this cheat sheet, we’ve provided benchmarks for Retail & eCommerce apps based on our database of m…
Also cited by
socialsellinator.com
https://socialsellinator.com/google-ads-benchmarks-2025/
2026-06-26
2026-08-15
Original Research
WordStream
· Original study ↗
Methodology
Data from Wordstream.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Google Ads: 7.04% conversion rate. Source: WordStream (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-cvr-google-ads-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-cvr-google-ads-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.04%</strong> -- conversion rate for Google Ads<br><small>Source: WordStream (2026) · <a href="https://lighthousedata.io/data/average-cvr-google-ads-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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