B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$1
$1 -- average cost per click for paid search across industries (2023)
Average cost per click across industries ranges from $1 to $6 according to HubSpot.
- Costs can exceed $50 per click in high-cost verticals such as legal, finance, and healthcare
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$1
Unit
Currency Usd
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://sanguinesa.com/are-you-investing-in-the-wrong-growth-channels/ ↗
Source Article
Optimizing Growth Channels: How to Audit and Improve ROI | Sanguine Strategic Advisors
Are You Investing in the Wrong Growth Channels?
Kevin Chern
“The essence of strategy is choosing what not to do.”
— Michael Porter
Not every growth plan dies with a bang. Some fade slowly, drained by investments in marketing and sales channels that look shiny but don’t move the needle.
If you’ve eve…
Original Research
HubSpot
· Original study ↗
Methodology
Range $1-$6, midpoint extracted; high-cost verticals can exceed $50 per click. Cited to HubSpot, 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
paid search across industries: $1 average cost per click. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-cpc-range-hubspot-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-cpc-range-hubspot-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1</strong> -- average cost per click for paid search across industries<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/average-cpc-range-hubspot-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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