B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

$3 -- cost per click for Google Search advertising across industries (2026)

Name: Cost Per Click Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-19

2026 · Industry reporting (unnamed)

The average Google Search cost per click across industries sits around $2.85.

Approximate / benchmark value based on recent industry reporting

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Attribution: Industry reporting (unnamed) View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

Unit

Currency Usd

Data Vintage

2026

Entity

Google Search advertising across industries

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Industry reporting (unnamed) Primary Tier B

https://kurieta.com/indiana-ppc-guide/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Indiana PPC Guide 2026: Get Leads Fast

Best PPC Strategies for Indiana-Based Companies (2026 Playbook) If you want leads fast in Indiana, PPC still does the job in 2026. You can launch today and show up for people who are already searching. That speed matters when your calendar has gaps, or when a new product line needs orders now. The h…

Original Research

Industry reporting (unnamed) · Original study ↗

Methodology

Average CPC across industries per industry reporting

Methodology documented

Segmentation

IndustryAll RegionUS RoleAll marketers Channelsearch

Cite this stat

Plain Text

Google Search advertising across industries: $3 cost per click. Source: Industry reporting (unnamed) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-cpc-all-industries-2026

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<blockquote cite="https://lighthousedata.io/data/average-cpc-all-industries-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3</strong> -- cost per click for Google Search advertising across industries<br><small>Source: Industry reporting (unnamed) (2026) · <a href="https://lighthousedata.io/data/average-cpc-all-industries-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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