B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23%
23% -- average conversion rate for top 10 converting ecommerce sites (November 2009)
The top 10 converting ecommerce websites had an average conversion rate of 23 percent over a six-month period ending in November 2009.
- Websites needed to achieve a minimum of five million unique visitors per month to qualify.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
November 2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Nielsen
Primary
Tier A
https://adtechdaily.com/2010/04/19/top-10-converting-websites-challenge-conventional-wisdom/ ↗
Source Article
Top 10 Converting Websites Challenge Conventional Wisdom - Ad Tech Daily
Research from Nielsen and SeeWhy Reveals a 23 Percent Average Conversion Rate for Top 10 vs. 2-3 Percent for Typical Ecommerce Sites
ANDOVER, Mass. – SeeWhy, Inc., the company that boosts website conversion with real-time remarketing, announced the 10 top-converting ecommerce sites listed in “Lesson…
Original Research
Nielsen
· Original study ↗
Methodology
Based on Nielsen data for six months, ending in November 2009.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
top 10 converting ecommerce sites: 23% average conversion rate. Source: Nielsen (November 2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-conversion-rate-top-10-ecommerce-sites
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-conversion-rate-top-10-ecommerce-sites" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- average conversion rate for top 10 converting ecommerce sites<br><small>Source: Nielsen (November 2009) · <a href="https://lighthousedata.io/data/average-conversion-rate-top-10-ecommerce-sites" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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