B
Evidence Grade B
Use with Hedging
Recent
3.17%
3.17% — average click-through rate (ctr) for All Industries (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3.17%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
1
Methodology
50
Freshness
80
Sources (5)
Coupler
Primary
Tier A
https://blog.coupler.io/ppc-statistics/ ↗
Also cited by
Backlinko
https://backlinko.com/ppc-statistics
2026-02-15
2026-02-16
2026-02-16
2026-03-09
Original Research
WordStream
· Original study ↗
Segmentation
RoleAll marketers
Channelpaid_ads
Cite this stat
Suggested hedging: Multiple industry sources report that [claim]
Industry data from the source indicates that [claim]
According to research from the source, [claim]
Based on the source's analysis of n=available data respondents, [claim]
Plain Text
All Industries: 3.17% average click-through rate (ctr). Source: Coupler (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/average-click-through-rate-all-industries-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-click-through-rate-all-industries-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.17%</strong> — average click-through rate (ctr) for All Industries<br><small>Source: Coupler (2025) · <a href="https://lighthousedata.io/data/average-click-through-rate-all-industries-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics — all free.