C
Evidence Grade C
Use with Hedging
Recent
6.66%
6.66% — average click-through rate (ctr) for Google Ads (2025)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
6.66%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
27
Citation Chain
90
Independence
30
Methodology
50
Freshness
95
Source
wordstream.com
Primary
Tier B
https://www.wordstream.com/blog/2025-google-ads-benchmarks ↗
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Google Ads: 6.66% average click-through rate (ctr). Source: wordstream.com (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/average-click-through-rate-ctr-google-ads-2025
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<blockquote cite="https://lighthousedata.io/data/average-click-through-rate-ctr-google-ads-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.66%</strong> — average click-through rate (ctr) for Google Ads<br><small>Source: wordstream.com (2025) · <a href="https://lighthousedata.io/data/average-click-through-rate-ctr-google-ads-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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