B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34%
34% -- direct traffic share for automotive websites (2023)
Direct traffic accounts for 34% of website traffic to automotive websites.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Mediahawk
Primary
Tier A
https://www.mediahawk.co.uk/blog/automotive-marketing-trends-unexpected-growth-for-ppc/ ↗
Source Article
Automotive Marketing Trends: Unexpected Growth For PPC | Mediahawk
Automotive marketing trends: Unexpected growth for PPC
As we near the end of 2023, many marketing teams will be deep in the planning stages for next year. So, they’ll be looking at what channels are working, and which aren’t. And this is no different for marketing teams working in automotive industr…
Original Research
Mediahawk
· Original study ↗
Methodology
Data from call tracking software
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
automotive websites: 34% direct traffic share. Source: Mediahawk (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automotive-traffic-sources-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/automotive-traffic-sources-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- direct traffic share for automotive websites<br><small>Source: Mediahawk (2023) · <a href="https://lighthousedata.io/data/automotive-traffic-sources-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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