B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
47.38%
47.38% -- adoption rate for Marketing automation among marketing professionals (2026)
According to a HubSpot survey of marketing professionals, marketing automation has an adoption rate of 47.38%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
47.38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.nulifedigital.co.uk/2026-top-digital-marketing-trends-strategic-growth/ ↗
Source Article
2026’s top digital marketing trends for strategic growth
The rules of digital marketing are being rewritten faster than most businesses can keep up. In 2026, the gap between brands that grow and brands that stagnate is no longer about budget alone — it is about knowing which trends to act on and which to ignore. Assisted living providers, e-commerce brand…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot survey of marketing professionals, as cited by Nu Life Digital
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Marketing automation among marketing professionals: 47.38% adoption rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automation-adoption-hubspot-marketers
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<blockquote cite="https://lighthousedata.io/data/automation-adoption-hubspot-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47.38%</strong> -- adoption rate for Marketing automation among marketing professionals<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/automation-adoption-hubspot-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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