B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

30%

30% -- automated email revenue share for All industries (2026)

Name: Automated Email Revenue Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2026 · Omnisend

Automated emails drive 30% of all email marketing revenue.

Accounts for 2% of total email sends

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Attribution: Omnisend View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2026

Entity

All industries

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Omnisend Primary Tier A

https://scalegrowth.digital/resources/email/email-marketing-statistics/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

50+ Email Marketing Statistics 2026 (ROI, Open Rates) - Scale Growth Digital

Data & Benchmarks The most current email marketing statistics for 2026 covering ROI, open rates by industry, click-through rates, automation performance, personalization impact, deliverability, and AI adoption. Every stat sourced with publication name and year. Last updated: March 2026 · Reading tim…

Original Research

Omnisend · Original study ↗

Segmentation

Industrymarketing RoleAll marketers Channelemail

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Plain Text

All industries: 30% automated email revenue share. Source: Omnisend (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automated_email_revenue_share

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<blockquote cite="https://lighthousedata.io/data/automated_email_revenue_share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- automated email revenue share for All industries<br><small>Source: Omnisend (2026) · <a href="https://lighthousedata.io/data/automated_email_revenue_share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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