B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- campaign efficiency increase for Automated same-day mobile retargeting campaigns (Upstream Grow) (2022)
Same-day automated mobile retargeting leads to a 90% increase in campaign efficiency compared to manual retargeting.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Upstream
Primary
Tier A
https://www.upstreamsystems.com/press/press-releases/customer-retargeting-on-mobile-driving-100x-inc… ↗
Source Article
Customer ‘retargeting’ on mobile driving 100x increase in sales, reveals new Upstream data
Original Research
Upstream
· Original study ↗
Methodology
Campaign efficiency defined as sum of orders divided by number of impressions; automated same-day retargeting vs. manual retargeting, measured on Upstream's Grow platform.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Automated same-day mobile retargeting campaigns (Upstream Grow): 90% campaign efficiency increase. Source: Upstream (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automated-retargeting-efficiency-90pct-2022
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<blockquote cite="https://lighthousedata.io/data/automated-retargeting-efficiency-90pct-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- campaign efficiency increase for Automated same-day mobile retargeting campaigns (Upstream Grow)<br><small>Source: Upstream (2022) · <a href="https://lighthousedata.io/data/automated-retargeting-efficiency-90pct-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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