B
Evidence Grade B
Graded
under review
Safe to Cite
Current
88%
88% -- campaign efficiency increase for Optimove Positionless Marketing Platform (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://www.optimove.com/es/resources/learning-center/gamification-in-igaming ↗
Source Article
Gamificación: Definición, Beneficios y Ejemplos | Optimove
Solución de Crecimiento Unificado
La tecnología de clase mundial necesita impulsores de clase mundial. Plataforma de IA y servicios expertos, unificados
Forrester: El Impacto Económico Total de Optimove
La gamificación consiste en añadir características de juego a situaciones no lúdicas para aumenta…
Original Research
Forrester
· Original study ↗
Methodology
Forrester Total Economic Impact(TM) study cited on Optimove vendor learning-center page (Spanish); publication date of the study not stated, so collection year used as vintage; value_raw verbatim: 'un aumento del 88% en la eficiencia de las campanas'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Optimove Positionless Marketing Platform: 88% campaign efficiency increase. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/optimove-forrester-campaign-efficiency-increase
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<blockquote cite="https://lighthousedata.io/data/optimove-forrester-campaign-efficiency-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- campaign efficiency increase for Optimove Positionless Marketing Platform<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/optimove-forrester-campaign-efficiency-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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