B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- online purchase rate for Australian women aged 18-54 online (2012)
48% of Australian women aged 18-54 who went online last month made purchases while they were there.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Roy Morgan
Primary
Tier B
http://theremarkablesgroup.com.au/news/monday-masterclass-meet-wedger/ ↗
Source Article
Monday Masterclass: meet the wedger
Original Research
Roy Morgan
· Original study ↗
Methodology
Roy Morgan survey quoted in Sun-Herald article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian women aged 18-54 online: 48% online purchase rate. Source: Roy Morgan (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australian-women-online-purchase-rate-2012
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<blockquote cite="https://lighthousedata.io/data/australian-women-online-purchase-rate-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- online purchase rate for Australian women aged 18-54 online<br><small>Source: Roy Morgan (2012) · <a href="https://lighthousedata.io/data/australian-women-online-purchase-rate-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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