B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
10,000,000
10,000,000 -- unique visitors for Australian Open website (2011)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10,000,000
Unit
Count
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tennis Australia
Primary
Tier B
https://sandycarter.net/social-business-through-an-ipad-the-australian-open/ ↗
Source Article
Social Business through an iPad - The Australian Open - Sandy Carter
Many of you have written me on the use of iPad in Socail Business. Here is a great case study that just happened in PA! The Australian Open!
To engage its fans, Tennis Australia heavily leverages its Australian Open website. This interactive, media-rich online experience allows fans to listen to liv…
Original Research
Tennis Australia
· Original study ↗
Methodology
Platform-reported audience figure for the two-week tournament period, cited by Sandy Carter in a case study of Tennis Australia's social business engagement.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian Open website: 10,000,000 unique visitors. Source: Tennis Australia (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australian-open-website-unique-users-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/australian-open-website-unique-users-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10,000,000</strong> -- unique visitors for Australian Open website<br><small>Source: Tennis Australia (2011) · <a href="https://lighthousedata.io/data/australian-open-website-unique-users-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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