B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
6.46%
6.46% -- email click through rate for Australian businesses (email marketing) (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.46%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Orchard Agency
Primary
Tier C
https://marketlytics.com.au/edm/perth-email-marketing-services-why-it-matters-to-business/ ↗
Source Article
Perth Email Marketing Services. Why It Matters To Business – Marketlytics® | Marketing Agency
We offer Email Marketing services as an agency from Perth, WA. Every business that uses digital marketing needs such campaigns. Without which, all their initiatives will not be effective. We live in a modern world of social media, SEO and SEM, but email (EDM) is key. Email is behind everything and w…
Original Research
The Orchard Agency
· Original study ↗
Methodology
Cited from The Orchard Agency; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian businesses (email marketing): 6.46% email click through rate. Source: The Orchard Agency (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-email-click-rate-orchard
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<blockquote cite="https://lighthousedata.io/data/australia-email-click-rate-orchard" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.46%</strong> -- email click through rate for Australian businesses (email marketing)<br><small>Source: The Orchard Agency (2024) · <a href="https://lighthousedata.io/data/australia-email-click-rate-orchard" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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