B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5.7%
5.7% -- install to purchase conversion rate for shopping app users (2016)
5.7% of all users who install a shopping app during the month of August make a purchase.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.7%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Liftoff
Primary
Tier A
https://liftoff.io/blog/mobile-back-school-shopping/ ↗
Source Article
Mobile Back-to-School Sales are Soaring - Are You Cashing In? - Liftoff
Mobile Back-to-School Sales are Soaring – Are You Cashing In?
Back-to-School shopping, the second biggest shopping season of the year, is here. This year, US parents are projected to spend $65.4 billion making Back-to-School purchases online, with mobile accounting for 33% of ecommerce sales. August…
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-18
Original Research
Liftoff
· Original study ↗
Methodology
Install-to-purchase conversion rate in August, 32.6% higher than yearly average
Segmentation
Industrymarketing
Cite this stat
Plain Text
shopping app users: 5.7% install to purchase conversion rate. Source: Liftoff (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/august_install_to_purchase_conversion_rate
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<blockquote cite="https://lighthousedata.io/data/august_install_to_purchase_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.7%</strong> -- install to purchase conversion rate for shopping app users<br><small>Source: Liftoff (2016) · <a href="https://lighthousedata.io/data/august_install_to_purchase_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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