B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1.39%
1.39% -- install to purchase conversion rate for Retail apps (2026)
The industry benchmark install-to-purchase conversion rate for retail apps is 1.39%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
1.39%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
kirro.io
Primary
Tier C
https://kirro.io/mobile-app-conversion-rate ↗
Source Article
Mobile App Conversion Rate Benchmarks: iOS vs Android 2026
What is a mobile app conversion rate?
The average mobile app conversion rate depends on which stage you’re measuring. On the App Store, about 25% of page visitors download the app. On Google Play, it’s 27.3%. Those are the numbers you’ll see everywhere.
But that’s only the first step. What happens a…
Also cited by
Original Research
kirro.io
· Original study ↗
Methodology
Industry benchmark cited by kirro.io, original source unspecified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retail apps: 1.39% install to purchase conversion rate. Source: kirro.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-install-to-purchase-1-39
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<blockquote cite="https://lighthousedata.io/data/retail-install-to-purchase-1-39" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.39%</strong> -- install to purchase conversion rate for Retail apps<br><small>Source: kirro.io (2026) · <a href="https://lighthousedata.io/data/retail-install-to-purchase-1-39" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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