B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- profitability uplift for companies investing in audience understanding (2026)
Companies that invest in understanding their target audience are 60% more profitable according to a study by Forrester.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://applaunchpartners.com/startup-marketing-avoid-unrealistic-expectations/ ↗
Source Article
Startup Marketing: Avoid Unrealistic Expectations
Original Research
Forrester
· Original study ↗
Methodology
Cited as 'a recent study by Forrester'; no methodology details provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies investing in audience understanding: 60% profitability uplift. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/audience-understanding-profitability-forrester
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<blockquote cite="https://lighthousedata.io/data/audience-understanding-profitability-forrester" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- profitability uplift for companies investing in audience understanding<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/audience-understanding-profitability-forrester" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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