B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- profitability uplift for businesses conducting market research (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bigohtech.com
Primary
Tier C
https://bigohtech.com/blog/market-research-in-product-development ↗
Source Article
Market Research For Product Development: 6 Steps + 3 Examples
Original Research
bigohtech.com
· Original study ↗
Methodology
Cited as 'research studies suggest'; original study not named
Methodology documented
Segmentation
IndustryMarket Research
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
businesses conducting market research: 60% profitability uplift. Source: bigohtech.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/market-research-profitability-60pct
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<blockquote cite="https://lighthousedata.io/data/market-research-profitability-60pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- profitability uplift for businesses conducting market research<br><small>Source: bigohtech.com (2026) · <a href="https://lighthousedata.io/data/market-research-profitability-60pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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