B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
20%
20% -- share of online revenue driven by sms marketing for Ecommerce brands using Attentive (e.g., CB2, Pura Vida, Coach) (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Attentive
Primary
Tier C
https://www.glamandgrow.co/episodes/aureum-collective ↗
Source Article
Episode 47: Creating Luxury Jewelry for Everyday Wear with Aureum Collective — Glam & Grow Podcast
Episode 47: Creating Luxury Jewelry for Everyday Wear with Aureum Collective
With their complementary backgrounds in finance and fashion, Founder Matthew Hoyle and Designer and Creative Director Cass Dimicco created Aureum Collective. Aureum Collective is a jewelry brand with a luxury feel at an acc…
Original Research
Attentive
· Original study ↗
Methodology
Vendor-reported claim from Attentive appearing in podcast sponsor copy; described as aggregate across 'thousands of brands' using Attentive-powered SMS. Figure is a floor ('over 20%'), not a precise midpoint. No methodology or date stated in source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce brands using Attentive (e.g., CB2, Pura Vida, Coach): 20% share of online revenue driven by sms marketing. Source: Attentive (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/attentive-sms-online-revenue-share
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<blockquote cite="https://lighthousedata.io/data/attentive-sms-online-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of online revenue driven by sms marketing for Ecommerce brands using Attentive (e.g., CB2, Pura Vida, Coach)<br><small>Source: Attentive (2020) · <a href="https://lighthousedata.io/data/attentive-sms-online-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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