B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
100,000
100,000 -- brand impressions for AT&T Ironman World Championship mobile campaign (2007)
The AT&T Ironman World Championship mobile athlete tracker attracted 100,000 brand impressions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
100,000
Unit
Count
Data Vintage
2007
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Active Athlete Media
Primary
Tier B
http://www.screenpilot.com/blog/2007/11/270/ ↗
Source Article
The Water Cooler
Original Research
Active Athlete Media
· Original study ↗
Methodology
Campaign performance data reported by Active Athlete Media
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AT&T Ironman World Championship mobile campaign: 100,000 brand impressions. Source: Active Athlete Media (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/att-ironman-brand-impressions
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<blockquote cite="https://lighthousedata.io/data/att-ironman-brand-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100,000</strong> -- brand impressions for AT&T Ironman World Championship mobile campaign<br><small>Source: Active Athlete Media (2007) · <a href="https://lighthousedata.io/data/att-ironman-brand-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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