B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
400,000
400,000 -- brand impressions for Southwest Airlines Ritz Crackers center seat campaign (2016)
The experiential campaign video for Southwest Airlines and Ritz Crackers generated over 400,000 brand impressions.
- The source states 'over 400,000' / '400,000+' brand impressions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
400,000
Unit
Count
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UviaUs
Primary
Tier B
https://www.uviaus.com/work/southwest ↗
Source Article
UviaUs - Experiential Social Media Campaign for Southwest Airlines & Ritz Crackers
How one remarkable experience connected 175 strangers and created over 400,000 brand impressions.
Southwest Airlines has been helping travelers reach their destination since 1971. They were the first low-cost airline in the U.S. and remain dedicated to providing passengers with a travel experience t…
Original Research
UviaUs
· Original study ↗
Methodology
Agency campaign case study; social video performance for a single experiential flight campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Southwest Airlines Ritz Crackers center seat campaign: 400,000 brand impressions. Source: UviaUs (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/southwest-ritz-campaign-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/southwest-ritz-campaign-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>400,000</strong> -- brand impressions for Southwest Airlines Ritz Crackers center seat campaign<br><small>Source: UviaUs (2016) · <a href="https://lighthousedata.io/data/southwest-ritz-campaign-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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