B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7x
7x -- average media frequency for Audience reached by Atomic 212 iPhone 6s robot campaign (2016)
The Atomic 212 'Lucy The Robot' campaign achieved an average media frequency of 7 across the 123 million people reached.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7x
Unit
Ratio
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Atomic 212
Primary
Tier B
http://asia.stevieawards.com/node/499 ↗
Source Article
2016 Asia-Pacific Stevie Awards Gold Winner - Atomic 212 - Cross
Original Research
Atomic 212
· Original study ↗
Methodology
Average frequency of exposure (7 times per person reached) alongside the 123 million total reach, per agency-reported campaign results.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Audience reached by Atomic 212 iPhone 6s robot campaign: 7x average media frequency. Source: Atomic 212 (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/atomic-212-robot-campaign-avg-frequency
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<blockquote cite="https://lighthousedata.io/data/atomic-212-robot-campaign-avg-frequency" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7x</strong> -- average media frequency for Audience reached by Atomic 212 iPhone 6s robot campaign<br><small>Source: Atomic 212 (2016) · <a href="https://lighthousedata.io/data/atomic-212-robot-campaign-avg-frequency" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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