B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7
7 -- average media frequency for Atomic 212 iPhone 6s robot launch campaign audience exposure (2015)
Atomic 212's Lucy the Robot campaign achieved an average exposure frequency of 7 across the 123 million people reached globally.
- self-reported campaign award submission metrics
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7
Unit
Count
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Asia-Pacific Stevie Awards
Primary
Tier A
http://asia.stevieawards.com/2016-asia-pacific-stevie-awards-gold-winner-atomic-212-product-placemen… ↗
Source Article
2016 Asia-Pacific Stevie Awards Gold Winner - Atomic 212
Original Research
Asia-Pacific Stevie Awards
· Original study ↗
Methodology
Average frequency of campaign story exposure among the 123 million people reached; self-reported campaign results; campaign ran at iPhone 6s global launch (September 2015)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Atomic 212 iPhone 6s robot launch campaign audience exposure: 7 average media frequency. Source: Asia-Pacific Stevie Awards (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/atomic212-robot-average-frequency
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<blockquote cite="https://lighthousedata.io/data/atomic212-robot-average-frequency" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7</strong> -- average media frequency for Atomic 212 iPhone 6s robot launch campaign audience exposure<br><small>Source: Asia-Pacific Stevie Awards (2015) · <a href="https://lighthousedata.io/data/atomic212-robot-average-frequency" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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