B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- recommendation rate for At Home (2020)
At Home achieved a 37% recommendation score in the Whole Brand Index study.
- At Home is noted as a Barkley client.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
barkleyus.com
Primary
Tier A
https://www.barkleyus.com/2020/05/15/brand-battles-home-goods-vs-pottery-barn/ ↗
Source Article
Brand Battles: Home Goods vs. Pottery Barn – Barkley®
The enduring power of product value
Summary: Two brands face off, measured across brand impact determinants and evaluated by their performance data in our latest study The 360° Advantage: How Whole Brands Dominate.
In this Brand Battle, Home Goods faces off against Pottery Barn, two retailers approa…
Original Research
barkleyus.com
· Original study ↗
Methodology
Barkley Whole Brand Index study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
At Home: 37% recommendation rate. Source: barkleyus.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/at-home-recommendation-37pct
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<blockquote cite="https://lighthousedata.io/data/at-home-recommendation-37pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- recommendation rate for At Home<br><small>Source: barkleyus.com (2020) · <a href="https://lighthousedata.io/data/at-home-recommendation-37pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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