63%
63% -- associations reporting membership increase for associations (2026)
63% of associations reported increased membership when they had a strategic plan that included a well-defined value proposition.
- The source text later phrases this as associations seeing a '63% increase in membership', but originally attributes '63% of associations reported increased membership when they had a strategic plan that included a well-defined value proposition' to the Membership Marketing Benchmarking Report.
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Attributed to the Membership Marketing Benchmarking Report (published annually by Marketing General Inc.); report edition and survey methodology not specified in the citing article. Note: the article later restates this imprecisely as a '63% increase in membership'; the attributed claim is that 63% reported increased membership.
<blockquote cite="https://lighthousedata.io/data/associations-strategic-plan-membership-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- associations reporting membership increase for associations<br><small>Source: Marketing General Incorporated (MGI) (2026) · <a href="https://lighthousedata.io/data/associations-strategic-plan-membership-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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