B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

45%

45% -- associations reporting membership increase for US membership associations (2026)

2026  · Marketing General Inc.

The share of associations reporting growth fell from 45% to 38% in MGI's 2026 report.

  • Figure is the prior year baseline that fell to 38% in the 2026 report
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Attribution: Marketing General Inc. View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
US membership associations
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Marketing General Inc. Primary Tier B
https://membership.quest/membership-consultants ↗
Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Membership Consultants: A Complete Guide
Specialist membership consultants · the complete guide · September 2026 Membership consultants who keep members What a specialist consultant does, costs and delivers, from market scoping to handover. How long a member staysmonths 25 at 40 cancellations per 1,000 members a month — 48% a year Average …
Original Research
Marketing General Inc. · Original study ↗

US industry survey; fell from 45% prior year

Methodology documented
Industrymarketing
Plain Text
US membership associations: 45% associations reporting membership increase. Source: Marketing General Inc. (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/associations-membership-increase-38pct
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<blockquote cite="https://lighthousedata.io/data/associations-membership-increase-38pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- associations reporting membership increase for US membership associations<br><small>Source: Marketing General Inc. (2026) · <a href="https://lighthousedata.io/data/associations-membership-increase-38pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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