B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

9%

9% -- share of leaders with strong insights and analytics capabilities for Asian business leaders (2021)

2021  · Adobe

Around 9% of Asian leaders believe their organisation has strong capabilities in accuracy, actionability, speed and access of insights.

  • Source states 'around 9%'
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Lighthouse Research Team
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Source verified Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2021
Entity
Asian business leaders
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Adobe Primary Tier A
https://martechasia.net/news/insights-and-analytics-capabilities-a-key-focus-for-businesses-in-2021-… ↗
Confidence: 63/100 Vintage: 2021 Channel: Deep Crawl
Source Article
Insights and analytics capabilities a key focus for businesses in 2021 | MartechAsia
Insights gleaned from data and the resulting speed of action will be a core driver for customer experience and growth in this year. Digital disruption in 2020 led businesses to realise they need to understand and act on data faster and the speed and action of insights gathered from data will be an o…
Original Research
Adobe · Original study ↗

Adobe 2021 Digital Trends Report survey

Methodology documented
Industrymarketing
Plain Text
Asian business leaders: 9% share of leaders with strong insights and analytics capabilities. Source: Adobe (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/asian-leaders-strong-insights-capabilities-2021
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<blockquote cite="https://lighthousedata.io/data/asian-leaders-strong-insights-capabilities-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- share of leaders with strong insights and analytics capabilities for Asian business leaders<br><small>Source: Adobe (2021) · <a href="https://lighthousedata.io/data/asian-leaders-strong-insights-capabilities-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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