B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- share of leaders with strong insights and analytics capabilities for ANZ business leaders (2021)
35% of ANZ leaders believe their organisation has strong capabilities in accuracy, actionability, speed and access of insights.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2021
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier A
https://martechasia.net/news/insights-and-analytics-capabilities-a-key-focus-for-businesses-in-2021-… ↗
Source Article
Insights and analytics capabilities a key focus for businesses in 2021 | MartechAsia
Insights gleaned from data and the resulting speed of action will be a core driver for customer experience and growth in this year.
Digital disruption in 2020 led businesses to realise they need to understand and act on data faster and the speed and action of insights gathered from data will be an o…
Original Research
Adobe
· Original study ↗
Methodology
Adobe 2021 Digital Trends Report survey with Econsultancy
Methodology documented
Segmentation
IndustryAll
Company SizeEnterprise
RegionAPAC
RoleAll marketers
Cite this stat
Plain Text
ANZ business leaders: 35% share of leaders with strong insights and analytics capabilities. Source: Adobe (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/anz-leaders-strong-insights-capabilities-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/anz-leaders-strong-insights-capabilities-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share of leaders with strong insights and analytics capabilities for ANZ business leaders<br><small>Source: Adobe (2021) · <a href="https://lighthousedata.io/data/anz-leaders-strong-insights-capabilities-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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