B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- weekly population reach for Arrington Outdoor Dallas inventory (2023-12)
Arrington Outdoor Dallas inventory reaches 90% of the adult (18 years+) population in the Dallas DMA weekly.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2023-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdQuick
Primary
Tier A
https://www.adquick.com/billboard-locations/texas/dallas ↗
Source Article
Billboards in Dallas, TX
Billboard Cost in Dallas, TX
Last updated: 12/ 1/23
Dallas Outdoor Advertising Cost
- $486
- Average cost
- $100.00
- Lowest price
- $5.47
- Median CPM
- 141,160
- Median Impressions
- 3,141
- Advertising Ads
- 22
- Dallas, TX Outdoor Advertising companies on AdQuick
Dallas Billboard Advertising Cos…
Original Research
AdQuick
· Original study ↗
Methodology
Weekly reach of adult (18+) population in Dallas DMA
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Arrington Outdoor Dallas inventory: 90% weekly population reach. Source: AdQuick (2023-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/arrington-dallas-weekly-reach-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/arrington-dallas-weekly-reach-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- weekly population reach for Arrington Outdoor Dallas inventory<br><small>Source: AdQuick (2023-12) · <a href="https://lighthousedata.io/data/arrington-dallas-weekly-reach-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.