B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
70%
70% -- memory encoding lift for AR advertising (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Neuro-Insight
Primary
Tier C
https://www.hololink.io/blog-posts-hololink/ar-values-benefits-for-your-campaign ↗
Source Article
AR Values & Benefits for your Campaign
The top 10 benefits of AR that boost campaigns and customer engagement.
Introduction
There are many benefits to launching an AR campaign as opposed to traditional printed campaigns, billboards or televised commercials that don’t have augmented reality features added to them.
Amongst these benefits a…
Original Research
Neuro-Insight
· Original study ↗
Methodology
Neuro-Insight study by Heather Andrew
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AR advertising: 70% memory encoding lift. Source: Neuro-Insight (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ar-memory-encoding-70-higher
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<blockquote cite="https://lighthousedata.io/data/ar-memory-encoding-70-higher" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- memory encoding lift for AR advertising<br><small>Source: Neuro-Insight (2022) · <a href="https://lighthousedata.io/data/ar-memory-encoding-70-higher" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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