B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- memory encoding lift for Digital Out of Home advertising (evolving vs static creative) (2026)
Evolving DOOH creative generated 38% higher memory encoding compared to static DOOH creative by the end of one week.
- Single study by Neuro-Insight based on two advertising panels over one week
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Neuro-Insight
Primary
Tier B
https://www.affinity.ad/blog/38-more-effective-dooh ↗
Source Article
AFFINITY | Blog
Original Research
Neuro-Insight
· Original study ↗
Methodology
Neuro-Insight study measuring memory encoding of static vs evolving DOOH creative over one week via two advertising panels; published in Mi3
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital Out of Home advertising (evolving vs static creative): 38% memory encoding lift. Source: Neuro-Insight (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/evolving-dooh-creative-memory-encoding-38
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<blockquote cite="https://lighthousedata.io/data/evolving-dooh-creative-memory-encoding-38" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- memory encoding lift for Digital Out of Home advertising (evolving vs static creative)<br><small>Source: Neuro-Insight (2026) · <a href="https://lighthousedata.io/data/evolving-dooh-creative-memory-encoding-38" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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