B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- email open share for Apple Mail (2021)
Apple Mail accounts for approximately 35% of global email opens.
- Approximate figure cited without primary source attribution
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Kate Collinson
Primary
Tier C
https://www.katecollinson.com/insights/ios15-what-it-means-for-email-ecommerce ↗
Source Article
iOS15: What It Means For Email & eCommerce — Kate Collinson
iOS15: What It Means For Email & eCommerce
As Apple continues its rampage in the name of privacy, it can seem like digital marketers can't catch a break. First, iOS 14.5 allows users to 'opt out' of tracking for Facebook Ads, resulting in reported ROAS plummeting and attribution issues-galore. Now i…
Original Research
Kate Collinson
· Original study ↗
Methodology
Estimate cited in marketing blog post; original source not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 35% | |
| 2026-02 | 52% | +48.6% |
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Apple Mail: 35% email open share. Source: Kate Collinson (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-mail-share-global-email-opens-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-mail-share-global-email-opens-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- email open share for Apple Mail<br><small>Source: Kate Collinson (2021) · <a href="https://lighthousedata.io/data/apple-mail-share-global-email-opens-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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