B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- product return rate for US apparel and footwear e-commerce (2026)
NRF data indicates product return rates of 25% to 30% in certain apparel sub-categories during January.
- Applies to some apparel sub-categories during peak January return periods
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Retail Federation
Primary
Tier B
https://www.tisdigitech.com/blog/e-commerce-sales-strategies-during-off-season-slump/ ↗
Source Article
E-Commerce Sales Strategies During Off-Season Slump: 8 Best Tips to Adapt
Every online store hits a quiet patch. Traffic dips, ad costs rise, conversion rates flatten, and the team starts asking what changed. The honest answer is usually nothing. The calendar shifted, intent moved elsewhere, and demand cooled on schedule. The brands that ride out an off-season slump well …
Original Research
National Retail Federation
· Original study ↗
Methodology
NRF data on January returns in some apparel sub-categories; range midpoint used, cited by TIS Digitech
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US apparel and footwear e-commerce: 25% product return rate. Source: National Retail Federation (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apparel-return-rates-january
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<blockquote cite="https://lighthousedata.io/data/apparel-return-rates-january" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- product return rate for US apparel and footwear e-commerce<br><small>Source: National Retail Federation (2026) · <a href="https://lighthousedata.io/data/apparel-return-rates-january" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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