B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- app store conversion rate for apps (2026)
Users arriving from generic keyword searches convert at 20-35%.
- Represents the lower bound of a 20-35% range
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
ScreenMagic
Primary
Tier A
https://appscreenmagic.com/ja/guides/app-store-conversion-rate-optimization ↗
Source Article
App Storeコンバージョン率最適化：スクリーンショット戦略（2026年） | ScreenMagic
App Storeコンバージョン率最適化
Your App Store conversion rate is the percentage of users who view your listing and then install your app. Even small improvements to this metric compound into thousands of additional downloads over time. Screenshots are the single most influential element on your store listing …
Also cited by
statista.com
https://www.statista.com/
2026-08-16
Original Research
ScreenMagic
· Original study ↗
Methodology
Users arriving from generic keyword searches
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 50% | |
| 2026 (current) | 20% | -60.0% |
| 2026 (current) | 15% | -25.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
apps: 20% app store conversion rate. Source: ScreenMagic (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/app-store-conversion-rate-keyword-search
HTML Embed
<blockquote cite="https://lighthousedata.io/data/app-store-conversion-rate-keyword-search" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- app store conversion rate for apps<br><small>Source: ScreenMagic (2026) · <a href="https://lighthousedata.io/data/app-store-conversion-rate-keyword-search" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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