B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- app store conversion rate for apps on Apple App Store via generic keyword search (2026)
Users arriving from generic keyword searches convert at 20-35%.
- Represents the lower bound of a range (20-35%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
50
Methodology
30
Freshness
95
Sources (2)
ScreenMagic
Primary
Tier A
https://appscreenmagic.com/ko/guides/app-store-conversion-rate-optimization ↗
Source Article
App Store 전환율 최적화: 스크린샷 전략 (2026) | ScreenMagic
App Store 전환율 최적화
Your App Store conversion rate is the percentage of users who view your listing and then install your app. Even small improvements to this metric compound into thousands of additional downloads over time. Screenshots are the single most influential element on your store listing pag…
Also cited by
statista.com
https://www.statista.com/
2026-08-16
Original Research
ScreenMagic
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
apps on Apple App Store via generic keyword search: 20% app store conversion rate. Source: ScreenMagic (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/app-store-conversion-rate-generic-keyword-search-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/app-store-conversion-rate-generic-keyword-search-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- app store conversion rate for apps on Apple App Store via generic keyword search<br><small>Source: ScreenMagic (2026) · <a href="https://lighthousedata.io/data/app-store-conversion-rate-generic-keyword-search-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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