B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- roi lift percentage for APAC brands combining TV, online video (OLV), and Search (2025)
When APAC brands combine TV, OLV, and Search in their media mix, marketing ROI lifts by 35%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Analytic Partners
Primary
Tier A
https://www.the-cmo-office.com/p/dont-waste-great-creative-on-sht ↗
Source Article
Don’t Waste Great Creative on Sh*t Media (or Vice Versa)
This afternoon in Cannes, Mark Ritson joins Andrew Tindall of System1 and Effie Worldwide to preview The Creative Dividend, a new collaboration merging emotional testing with real campaign results. It’s a powerful reminder that creative indisputably drives brand growth. But from where we sit, that’s…
Original Research
Analytic Partners
· Original study ↗
Methodology
Analytic Partners APAC data: combining TV, OLV, and Search lifts ROI by 35%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
APAC brands combining TV, online video (OLV), and Search: 35% roi lift percentage. Source: Analytic Partners (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-roi-lift-tv-olv-search-combo
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apac-roi-lift-tv-olv-search-combo" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- roi lift percentage for APAC brands combining TV, online video (OLV), and Search<br><small>Source: Analytic Partners (2025) · <a href="https://lighthousedata.io/data/apac-roi-lift-tv-olv-search-combo" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.