B
Evidence Grade B
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Recent
50%
50% -- roi lift percentage for APAC brands combining TV, OLV, Search, plus OOH and Social (2025)
When APAC brands combine TV, OLV, and Search and add OOH and Social to the mix, ROI lift reaches 50%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Analytic Partners
Primary
Tier A
https://www.the-cmo-office.com/p/dont-waste-great-creative-on-sht ↗
Source Article
Don’t Waste Great Creative on Sh*t Media (or Vice Versa)
This afternoon in Cannes, Mark Ritson joins Andrew Tindall of System1 and Effie Worldwide to preview The Creative Dividend, a new collaboration merging emotional testing with real campaign results. It’s a powerful reminder that creative indisputably drives brand growth. But from where we sit, that’s…
Original Research
Analytic Partners
· Original study ↗
Methodology
Analytic Partners APAC data: adding OOH and Social to the TV/OLV/Search mix lifts ROI to 50%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
APAC brands combining TV, OLV, Search, plus OOH and Social: 50% roi lift percentage. Source: Analytic Partners (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-roi-lift-add-ooh-social
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<blockquote cite="https://lighthousedata.io/data/apac-roi-lift-add-ooh-social" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- roi lift percentage for APAC brands combining TV, OLV, Search, plus OOH and Social<br><small>Source: Analytic Partners (2025) · <a href="https://lighthousedata.io/data/apac-roi-lift-add-ooh-social" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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