B Evidence Grade B Graded under review Safe to Cite Dated

71%

71% -- digital share of advertiser budgets for APAC advertisers (2023)

Name: Digital Share Of Advertiser Budgets Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2023 · Magna

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Attribution: Magna View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

71%

Unit

Percentage

Data Vintage

2023

Entity

APAC advertisers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Magna Primary Tier C

https://martechasia.net/news/doubleverify-launches-new-attention-lab/ ↗

Confidence: 48/100 Vintage: 2023 Channel: Deep Crawl

Source Article

DoubleVerify launches new Attention Lab | MartechAsia

DV’s dedicated team will help marketers unlock actionable, privacy-friendly ‘attention data’ to maximize campaign effectiveness and drive outcomes DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced on 6 October the launch of the new DV Attention La…

Original Research

Magna · Original study ↗

Methodology

Cited from a Magna study as quoted by DoubleVerify APAC MD

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

APAC advertisers: 71% digital share of advertiser budgets. Source: Magna (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-digital-ad-budget-share-magna

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<blockquote cite="https://lighthousedata.io/data/apac-digital-ad-budget-share-magna" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- digital share of advertiser budgets for APAC advertisers<br><small>Source: Magna (2023) · <a href="https://lighthousedata.io/data/apac-digital-ad-budget-share-magna" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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