B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- digital share of advertiser budgets for Singapore advertising market (2026)
Digital advertising is projected to represent 60% of total advertiser budgets in Singapore by 2026.
- Forecast
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Magna
Primary
Tier B
https://martechasia.net/news/nearly-9-in-10-singapore-consumers-spend-over-two-hours-a-day-scrolling… ↗
Source Article
9 in 10 Singapore consumers spend 2 hours in social media | MartechAsia
99% of online consumers use at least one social media account.
Nearly nine in ten (87%) Singapore consumers spend over two hours a day scrolling through social media on their mobile devices. The most popular social platforms include Facebook, YouTube, Instagram, and TikTok.
This is according to a st…
Original Research
Magna
· Original study ↗
Methodology
Magna forecast cited by IAS report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Singapore advertising market: 60% digital share of advertiser budgets. Source: Magna (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sg-digital-ad-budget-share-2026
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<blockquote cite="https://lighthousedata.io/data/sg-digital-ad-budget-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- digital share of advertiser budgets for Singapore advertising market<br><small>Source: Magna (2026) · <a href="https://lighthousedata.io/data/sg-digital-ad-budget-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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