B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$18
$18 -- cost per mille for AOL's advertising revenue (2010)
AOL's target CPM was calculated at $18 per thousand pageviews.
- Target / implied CPM based on cost per content piece and target gross margin
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$18
Unit
Currency Usd
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Nieman Lab
Primary
Tier B
http://www.niemanlab.org/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obses… ↗
Source Article
The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click
Also cited by
statista.com
https://www.statista.com/
2026-08-22
omdia.tech.informa.com
https://omdia.tech.informa.com/
2026-08-22
Original Research
Nieman Lab
· Original study ↗
Methodology
AOL’s target CPM is $18, meaning it hopes to generate $18 for every thousand pageviews it generates.
Segmentation
Industrymarketing
Cite this stat
Plain Text
AOL's advertising revenue: $18 cost per mille. Source: Nieman Lab (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aol_cpm_target
HTML Embed
<blockquote cite="https://lighthousedata.io/data/aol_cpm_target" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$18</strong> -- cost per mille for AOL's advertising revenue<br><small>Source: Nieman Lab (2010) · <a href="https://lighthousedata.io/data/aol_cpm_target" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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